Sheridan IMM Student wins at FlashintheCan


Sheridan Interactive Multimedia Student wins 2003 Most Promising Canadian Flash Student

John Iacoviello, a graduate of the Sheridan Interactive Multimedia Program, has won the Most Promising Canadian Flash Student at the 2003 FlashintheCAN Awards in Toronto. The awards included nominees from across Canada and around the world.

The student category was for those designers and developers not yet out of school, and recent graduates who have the talent and skill to be toted as wunderkids deserving of recognition.

John’s site, Fresh Media at, received by far the largest applause from the audience for its combination of clean design and fluid functionality.

In his acceptance speech, John thanked “Hector the Vector” which was one of the Sheridan Interactive Multimedia assignments based on the Professor’s childhood trauma. It was a game of chance where the visitor needs to decide which way to jump to avoid being hit by Hector on his toboggan.

John went on to thank his girlfriend, Joyce Masi, and the Sheridan Interactive Multimedia students and program. The Joyce Masi site can be seen at The Sheridan Interactive Multimedia site which lists client project work and personal portfolios of all the current Sheridan IMM students can be seen at

Andrew Smyk, the coordinator of students, who recently spoke to the Editor’s Association of Canada, on the topic of “Scenes from a Marriage: Text and Image in Web Design”, believes that giving students a greater amount of creative and design latitude in their assignments and work allows students to design and build the type of applications and environments in which they can convey their personality and messaging. John has worked on his site for quite sometime, and his latest version,, version 3 is an evolution of his dedication to design and programming.

Dan Zen, the coordinator of curriculum and recent Canadian New Media Awards Programmer of the Year, describes the Sheridan Interactive Multimedia program as focusing on interactivity beyond navigation. Students learn to build shared multimedia environments in which people can communicate and interact to create content not just navigate through content. IMM encompasses games and puzzles; tools and applications; artistic and experimental work; and simulations for education and entertainment.

The IMM program is accepting applications for the upcoming school year in September. Please contact Hopefully future students will follow John’s lead and become the next wunderkids!

For further inquiries please contact


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